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Email Marketing
Email marketing is one of the fastest growing forms of internet marketing on the landscape today and when done right, it is a very powerful marketing tool. When done wrong it can be disastrous and damage a company’s image permanently by being viewed as spam. For organizations that do not know all the basic email etiquette, as well as the regulatory compliance equirements, execution on email can often result in driving customers away instead of pulling them closer. When email marketing is done well that same organization has the potential to truly engage their audience with their brand and products or services. This generally leads to greater positive word of mouth exposure, higher revenues, and larger market share in their industry.
The eBoost Way
eBoost approaches email marketing as a top level strategy that focuses on first who your customers are and what they want from you. Your customers are most likely business owners and facility managers and each one of them has a similar, but different relationship with your company. Your business owners might like emails from you that update them on current events around their industry, whereas facility managers may be more focused on information that might make their job easier. Keeping this in mind we target each email we send out for you to be optimized for each client. Email is a valuable tool to maintain relationships and is used to increase repeat business and even referrals.
We focus on the following when it comes to developing an email marketing campaign tailored to your company:
- We use the best sender practices to help insure delivery to the highest number of inboxes.
- We will compel your reader to open your email with your subject line. Subject lines need to be descriptive, personal, and professional in order to make the most out of each send.
- We want to make sure the email content is relevant to your target
customers and is targeted toward their behaviors – their needs, wants,
and demands. We also need to make sure those customers can easily
update their preferences. We don’t want them unsubscribing from our
communications all together when it was just one type of communication
they really didn’t want.
- Links: Landing pages, Calls to action, Location, # of links
- Tracking: Call tracking, URL tracking, CTR, Revenue, Deliverability
- Sharing : Forward to Friend & SWYN (Share With Your Network)
- Rendering: Images, Videos, Formatting
- Dynamic Content: Segmenting lists, Customized communication
- Compliance : CAN-SPAM
When you incorporate all these important details into an email marketing campaign, you are able to send targeted and relevant content that your audience wants to receive and share. The growth potential is like no other digital marketing service.
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